The Challenge

How do you get billions of people to join the movement toward a plant-based food system? Design a completely new and unimagined dine in or take out plant-based menu item to effectively compete with the same animal or fish-based item.

Challenge Dates August 27, 2020 – September 3, 2020
Mission Possible

Design a new, crazy, impossible, from scratch, 100% plant-based food item for dine in or take out that tastes better than the animal-based meat it is made to compete with. Create a marketing message that makes people hungry to try it for the first time and crave and obsess about it after their first plant-based meat experience. If it is for takeout, design the package/wrapper or container it will come in.

  1. The Opportunity
  2. Your Mission
  3. Team Deliverables

Challenge Steps

Challenge Kick Off
  • 5:00pm PST - Live Liftoff
  • Join the Liftoff
  • Lost at Sea Team Contest
  • Meet Your BizCoach
  • Zoom Pro-tips
  • Challenge Blast-off
  • 7:00pm PST - Submit "Team Name"
Discover Who You Can Help
  • 5:00pm PST - Opportunities?
  • Pink Lamborghini Client Game
  • Get Ready to Interview
  • Listen for Understanding
  • Story Telling: Hunt for Golden Eggs
  • Lemons, Golden Eggs?
  • 7:00pm PST - Submit "Golden Eggs"
Unlease Your Creativity!
  • 5:00pm PST - How to Think Big
  • Duck Tape Design Battle (Quack-Quack)
  • No Box Thinking
  • Craft BizSolutions
  • Success Factors
  • Land on One Concept
  • 7:00pm PST - Submit "Concept"
Make a Prototype
  • 5:00pm PST - Fail Forward Fast
  • V2 Next Gen Game
  • Rapid Prototyping
  • Fast Feedback & Quick Change
  • Refine Your Idea
  • 7:00pm PST - Submit "Refinements"
Prepare Your Presentation
  • 5:00pm PST - How to Pitch Like a Pro
  • Prepare to Meet Your BizDesigner
  • Real World Design on the Fly
  • Hearthrob Improv
  • Build Your Pitch
  • Getting to Carnegie Hall
  • 7:00pm PST - Submit "Pitch"
Competition Day!
  • 5:00pm PST - Making a Difference
  • Battle of the Design BizTeams
  • Judges Feedback
  • Awards Celebration
  • AMA
  • And the Winner Is…

Only 20 Spots

Only 20 spots per challenge
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