future challenge
The Challenge
How do you get billions of people to join the movement toward a plant-based food system? Design a completely new and unimagined dine in or take out plant-based menu item to effectively compete with the same animal or fish-based item.
Mission Possible
Design a new, crazy, impossible, from scratch, 100% plant-based food item for dine in or take out that tastes better than the animal-based meat it is made to compete with. Create a marketing message that makes people hungry to try it for the first time and crave and obsess about it after their first plant-based meat experience. If it is for takeout, design the package/wrapper or container it will come in.
- The Opportunity
- Your Mission
- Team Deliverables
Challenge Steps
Challenge Kick Off
- 5:00pm PST - Live Liftoff
- Join the Liftoff
- Lost at Sea Team Contest
- Meet Your BizCoach
- Zoom Pro-tips
- Challenge Blast-off
- 7:00pm PST - Submit "Team Name"
Discover Who You Can Help
- 5:00pm PST - Opportunities?
- Pink Lamborghini Client Game
- Get Ready to Interview
- Listen for Understanding
- Story Telling: Hunt for Golden Eggs
- Lemons, Golden Eggs?
- 7:00pm PST - Submit "Golden Eggs"
Unlease Your Creativity!
- 5:00pm PST - How to Think Big
- Duck Tape Design Battle (Quack-Quack)
- No Box Thinking
- Craft BizSolutions
- Success Factors
- Land on One Concept
- 7:00pm PST - Submit "Concept"
Make a Prototype
- 5:00pm PST - Fail Forward Fast
- V2 Next Gen Game
- Rapid Prototyping
- Fast Feedback & Quick Change
- Refine Your Idea
- 7:00pm PST - Submit "Refinements"
Prepare Your Presentation
- 5:00pm PST - How to Pitch Like a Pro
- Prepare to Meet Your BizDesigner
- Real World Design on the Fly
- Hearthrob Improv
- Build Your Pitch
- Getting to Carnegie Hall
- 7:00pm PST - Submit "Pitch"
Competition Day!
- 5:00pm PST - Making a Difference
- Battle of the Design BizTeams
- Judges Feedback
- Awards Celebration
- AMA
- And the Winner Is…
