The Challenge

Help Treecard create a debit card & app that empowers teenagers to fight climate change and gain financial literacy.

Challenge Dates July 22, 2021 – July 29, 2021
Mission Possible

Treecard currently offers a wooden debit card that reforests the planet with every purchase. The target market is currently for people who are 18+ years old in the United States. Treecard is interested in expanding their product to teenagers and need your help to strategize how to adapt the product and marketing for a younger audience.

  1. The Opportunity

    There is a significant and increasing demand for environmentally conscious banking services. Right now, the Treecard debit card is only available to U.S. residents who are 18+ years old, but there is an exciting opportunity to adapt and cater the Treecard product to a younger audience.

    This challenge is sponsored by Michaela Kastelman, founder of Treecard and 2009 Camp BizSmart alumni.

  2. Your Mission

    Create a business plan and strategy for how Treecard could:

    • Adapt the features and design of their current app to be more engaging for teenagers
    • Market the debit card & app to teenagers
    • Help teenagers learn more about sustainability and financial literacy through the product
  3. Team Deliverables
    1. New Debit Card Design
    2. Marketing Strategy

Challenge Steps

Challenge Kick Off
  • 5:00pm PST - Live Liftoff
  • Join the Liftoff
  • Lost at Sea Team Contest
  • Meet Your BizCoach
  • Zoom Pro-tips
  • Challenge Blast-off
  • 7:00pm PST - Submit "Team Name"
Discover Who You Can Help
  • 5:00pm PST - Opportunities?
  • Pink Lamborghini Client Game
  • Get Ready to Interview
  • Listen for Understanding
  • Story Telling: Hunt for Golden Eggs
  • Lemons, Golden Eggs?
  • 7:00pm PST - Submit "Golden Eggs"
Unlease Your Creativity!
  • 5:00pm PST - How to Think Big
  • Duck Tape Design Battle (Quack-Quack)
  • No Box Thinking
  • Craft BizSolutions
  • Success Factors
  • Land on One Concept
  • 7:00pm PST - Submit "Concept"
Make a Prototype
  • 5:00pm PST - Fail Forward Fast
  • V2 Next Gen Game
  • Rapid Prototyping
  • Fast Feedback & Quick Change
  • Refine Your Idea
  • 7:00pm PST - Submit "Refinements"
Prepare Your Presentation
  • 5:00pm PST - How to Pitch Like a Pro
  • Prepare to Meet Your BizDesigner
  • Real World Design on the Fly
  • Hearthrob Improv
  • Build Your Pitch
  • Getting to Carnegie Hall
  • 7:00pm PST - Submit "Pitch"
Competition Day!
  • 5:00pm PST - Making a Difference
  • Battle of the Design BizTeams
  • Judges Feedback
  • Awards Celebration
  • AMA
  • And the Winner Is…

Only 20 Spots

Only 20 spots per challenge
Sign up today!

Sign Up Today!

Follow Along
Mindset of a successful entrepreneur:

🍋 Zest: Approach challenges with energy and enthusiasm 
☀️ Optimism: Be confident and keep a positive outlook
⚡️Grit: Be resilient and persevere through obstacles

What to start your journey as an entrepreneur? Join Camp BizSmart this summer and team up with other budding innovators and problem-solvers to put your skills to the test.

CampBizSmart.com

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#DesignThinking #ProjectbasedLearning #BizSmartGlobal #CampBizSmart #YoungEntrepreneurs #IgnitePossibilities #STEAMEducation #TeenEmpowerment #Entrepreneurship #InnovateTheFuture #Bayareasummercamp #EntrepreneurMindset #BayAreaStartup #BayAreaKids #DesignCompetition #StudentSuccess #entrepreneurshipacademy
Team up with other young entrepreneurs. Learn how to design, budget, market, and pitch. All in 10 days!

Put your entrepreneurship skills to the challenge and sign up for Camp BizSmart! 

www.campbizsmart.org
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#DesignThinking #ProjectbasedLearning #BizSmartGlobal #CampBizSmart #YoungEntrepreneurs #IgnitePossibilities #STEAMEducation #TeenEmpowerment #Entrepreneurship #InnovateTheFuture #Bayareasummercamp #EntrepreneurMindset #BayAreaStartup #BayAreaKids #DesignCompetition #StudentSuccess #entrepreneurshipacademy
🙋‍♀️🙋🙋‍♂️ Pick Your Player

From finance to marketing, design to sales, voice of customer to CEO, choose the role you want at Camp BizSmart and experience what it's like to run a small start-up in that role. 

Test your leadership and project management skills and learn from industry experts how to tackle the responsibilities of your chosen role!

Spaces are limited so sign up for a spot and choose your business case today!

https://campbizsmart.org/our-camps/upcoming-programs/camp-bizsmart-10-day/

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#designthinkingforkids  #ProjectbasedLearning #BizSmartGlobal #CampBizSmart #YoungEntrepreneurs #IgnitePossibilities #STEAMEducation #TeenEmpowerment #Entrepreneurship #InnovateTheFuture #EntrepreneurMindset #BayAreaStartup #BayAreaKids #designtips #StudentSuccess #entrepreneurshipacademy #BayAreaSummerCamp #teenCEO #teenentrepreneur