The Challenge

Help Treecard create a debit card & app that empowers teenagers to fight climate change and gain financial literacy.

Challenge Dates July 22, 2021 – July 29, 2021
Mission Possible

Treecard currently offers a wooden debit card that reforests the planet with every purchase. The target market is currently for people who are 18+ years old in the United States. Treecard is interested in expanding their product to teenagers and need your help to strategize how to adapt the product and marketing for a younger audience.

  1. The Opportunity

    There is a significant and increasing demand for environmentally conscious banking services. Right now, the Treecard debit card is only available to U.S. residents who are 18+ years old, but there is an exciting opportunity to adapt and cater the Treecard product to a younger audience.

    This challenge is sponsored by Michaela Kastelman, founder of Treecard and 2009 Camp BizSmart alumni.

  2. Your Mission

    Create a business plan and strategy for how Treecard could:

    • Adapt the features and design of their current app to be more engaging for teenagers
    • Market the debit card & app to teenagers
    • Help teenagers learn more about sustainability and financial literacy through the product
  3. Team Deliverables
    1. New Debit Card Design
    2. Marketing Strategy

Challenge Steps

Challenge Kick Off
  • 5:00pm PST - Live Liftoff
  • Join the Liftoff
  • Lost at Sea Team Contest
  • Meet Your BizCoach
  • Zoom Pro-tips
  • Challenge Blast-off
  • 7:00pm PST - Submit "Team Name"
Discover Who You Can Help
  • 5:00pm PST - Opportunities?
  • Pink Lamborghini Client Game
  • Get Ready to Interview
  • Listen for Understanding
  • Story Telling: Hunt for Golden Eggs
  • Lemons, Golden Eggs?
  • 7:00pm PST - Submit "Golden Eggs"
Unlease Your Creativity!
  • 5:00pm PST - How to Think Big
  • Duck Tape Design Battle (Quack-Quack)
  • No Box Thinking
  • Craft BizSolutions
  • Success Factors
  • Land on One Concept
  • 7:00pm PST - Submit "Concept"
Make a Prototype
  • 5:00pm PST - Fail Forward Fast
  • V2 Next Gen Game
  • Rapid Prototyping
  • Fast Feedback & Quick Change
  • Refine Your Idea
  • 7:00pm PST - Submit "Refinements"
Prepare Your Presentation
  • 5:00pm PST - How to Pitch Like a Pro
  • Prepare to Meet Your BizDesigner
  • Real World Design on the Fly
  • Hearthrob Improv
  • Build Your Pitch
  • Getting to Carnegie Hall
  • 7:00pm PST - Submit "Pitch"
Competition Day!
  • 5:00pm PST - Making a Difference
  • Battle of the Design BizTeams
  • Judges Feedback
  • Awards Celebration
  • AMA
  • And the Winner Is…

Only 20 Spots

Only 20 spots per challenge
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