Congratulations to team Rebirth the Earth who consisted of, Aman Bilodi, as CEO/CFO, Heidi Lu, as CMO and Sana Purdhani, as CDO. The TreeCard business case was brought by Michaela Kastelman, past Camp BizSmart Alum and staff and a key member of TreeCard an early-stage FIN Tech company.
The BizSmart Challenge, which was held, July 22-29, 2021, is a 6-day virtual workshop that presents a current issue business case to the young aspiring entrepreneurs who working in teams create a product design and business pitch solution then present and defend it in competition to experienced executive judges. For this competition, judges were, Sandra Herchen, Camp BizSmart alum who has worked at Amazon and now is at Snowflake, and Amin Mirzadegan, who has worked at financial firms and now is at Founders Fund.
TreeCard offers a wooden debit card that reforests the planet with every purchase. The current target market is to individuals 18yrs and older. For this case, teams were challenged to adapt and target their card to teenagers 13-17 and develop a new interesting and innovative app interface as well as a new design for the physical card.
Check out the Winning Idea!